YEARS 2 & 3 Creative Direction
Program

Creative Direction
Program

The 2nd and 3rd years of the Creative Direction course allows you to tackle all types of projects with method, creativity and sense of organization: graphic design, packaging design, web design or advertising. Through his ability to take charge of a project in its entirety, the designer will tend towards the function of artistic director.

English-speaking course available in Nantes (a majority of courses are in English)

Teachings

The second year of the program in Creative Direction is a year of discovery and experimentation. It allows the student to acquire the basic necessary knowledge to understand the issues as well as the constraints and objectives of visual communication. This first year is the beginning of technical maturity.
Most of the learning takes place in project mode, with each trainer making their contribution in key areas. Technical learning is developed in parallel, always according to the relevance of the project.

In the third year of the program in creative direction, the student develops his knowledge. Project mode is gaining momentum and teamwork is developing. It is also the time for technical in-depth studies, particularly in the digital field (web, motion design, etc.). Technical maturity allows you to take more daring creative initiatives and consider approaching the professional world with your sights set on the first internship in a visual communications or graphic design agency.

The highlights of the
Creative direction Program

• A learning context in the form of multidisciplinary workshops which allows the student to develop their creative identity
• Un développement important des compétences digitales (web design et motion design)
• End of year projects: Each year, the BRASSART school student invests in a creation and design project on a theme of his choice
  Accompanied by a tutor, professional in his discipline, he creates, develops and scripts his project in order to move towards professional standards.
• Practice through workshops: Throughout the course, students participate in workshops, an opportunity for them to put the theoretical knowledge acquired into practice. It is also a way to enrich their portfolio, which is valuable in their professional research.
• The creation of a professional-level press book.
• An option is available on the Nantes campus to follow a course in English.

Educational objectives

Design and manage the creative approach and implementation of graphic and digital communication projects.

• Identify the challenges of a communication campaign.
• Analyze specifications.
• Plan the work steps.
• Create graphic concepts.
• Decline the graphic concepts produced on different supports and media, by deploying the axes of communication.

Prerequisites

Be holder of a level IV title or diploma, of a solid general knowledge, demonstrate a regular practice in the artistic disciplines. In addition, entry tests based in particular on the production of a certain number of works are required.

Terms of access and duration of studies

• Application to be submitted 2 months before each academic year (September).
• Total duration 2 years, (+/- 1,400 hours) plus Preparatory class (if necessary)

Teaching methods used

• Learning the fundamentals and putting it into practice.
• Experimentation.
• Professional situation.
• Professional project management.

Operational objectives/skills targeted by certification

• Analyze the sponsor’s request as part of a graphic and digital project.
• Develop creative axes and graphic models.
• Manage a graphic and digital creation project.
• Produce the expected graphic and digital communication supports.

Assessment modality

Individual oral and written, continuous assessment, and evaluation during the project phases.

Certification procedure

The award of the  » Graphic and Digital Designer » Level 6 (equivalent to Bac+3/4) is conditional on validation of all the skill blocks.

RNCP title  »[a [Graphic and Digital Designer[/a] » Level 6 (equivalent to Bac+3/4) awarded by Brassart - professional certification registered with the RNCP by decision of France Compétences on 18/11/2020 (RNCP 35083).

A validated block of skills is acquired over a period of 5 years.

No continuation of the route / No footbridge

Results indicator(s)

Rate of presentation for skills validation assessments: 100%
Success rate for the program (class of 2023): 98%
Overall employment rate at 12 months (all jobs): 80%
Employment rate in the targeted profession “Graphic and Digital Designer” at 12 months: 75%

Dates

Next Intake: September 2025

You may be wondering about the possibility of following our training courses. Contact us, so that we can inform you and guide you as best as possible: accessibilite@brassart.fr.

What opportunities after
the Creative Direction Program?