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ApplyYears 4 and 5 Artistic Direction
Program
Artistic Direction Program (Years 4 & 5)
- Available in Aix-en-Provence, Annecy, Bordeaux, Caen, Grenoble, Lille, Lyon, Montpellier, Nantes, Paris, Strasbourg, Toulouse, Tours
- Face-to-face training (5th year sandwich course)
- At the end of year 4: the opportunity to sit the exams for the ‘Graphic and Digital Designer’ level 6 professional qualification (equivalent to Bac +3/4)**
**The last class eligible to receive this RNCP qualification: the class of 2026 (students completing year 4 in the summer of 2026). - At the end of Year 5: Professional certification 'Art Director in Graphic Design' registered with the French National Register of Professional Certifications (RNCP), Level 7 (equivalent to a Master's degree), awarded by Autograf.
Artistic Direction
Program
Years 4 and 5 of the Art Direction training program build on the fundamentals acquired in years 2 and 3, taking creativity, innovation and the use of new technologies even further. At the end of their 3rd year, students choose a specialization that will enable them to offer new experiences by developing the uses of tomorrow: Interactivity & Innovation or Immersive Spaces & Concepts.
Teachings
GRAPHIC DESIGN AND BRANDING
- Branding
- Graphic design
- Web design
- Sound Design
- Eco-design
- UX/UI
- Communication management
- Semiology
- Ideation & Creativity / IA
- Design - Writing
PROJECTS
- Project management and management
- Speaking techniques
- Personal branding
- Real cases and Teamwork: serving a real client, students will have to design complete communication solutions
2 specializations to choose from in 4th year:
Spécialisation Interactivité & Innovation
With this specialization, art direction students develop expertise in the creation of digital paths. They learn to imagine innovative, interactive brand experiences, designing intelligent interfaces that anticipate tomorrow’s uses.
- Iterative project management
- Digital eco conception
- UX Design
- Interface design - UI
- Data visualization / IA
- Connected objects
- Augmented reality
- Touch Design
- Use test / Quality
Immersive Spaces & Concepts specialization
Thanks to this specialization, Art Direction students will learn to design and develop a brand’s physical space. They will be trained to develop unique concepts, offering immersive and innovative user experiences.
- Project Management
- Eco conception
- Environmental branding
- Motion design
- 3D design
- Sociology / Marketing
- Video mapping
- Virtual / Augmented reality
- Holographic techniques
Professional experience
- 4th year: 2 to 4 months of internship from April to July
- 5th year: sandwich course (3 to 4 weeks at a company, 1 week at school)
The choice of alternation
During the artistic direction training, the 5th year work-study program (12 months) takes place in a communications agency, a graphic studio or with an advertiser. Each month, the work-study student spends 3 to 4 weeks in the company and 1 week at school. This formula allows the immediate application of theoretical concepts in the professional world.
Responsibilities and experiences
En se forgeant des compétences théoriques et appliquées, l'étudiant accède à des postes à responsabilité́ avec davantage de légitimité́. L'objectif est d'obtenir un premier emploi pérenne et qualifié au sein d'une entreprise d'accueil.
Remuneration and conditions
La formation est prise en charge par l'entreprise (via son organisme paritaire agréé - OPCA) et prend la forme d'un contrat de professionnalisation ou d'un contrat d'apprentissage. L'étudiant devient salarié de l'entreprise et bénéficie à ce titre d'une rémunération à hauteur de 80% du SMIC (rémunération variable selon sa tranche d'âge ou des conventions collectives en vigueur).
Educational objectives
- Analyze a customer request and define strategic recommendations in graphic design
- Design and supervise the graphic creation of a complete brand identity (visual identity, charter, values, etc.) and communication campaigns and its variations, (website and mobile, interactive digital media, printed materials, etc.)
- Manage a graphic design studio and the team that makes it up
Prerequisites and access
4th year admissions :
To have obtained 180 ECTS credits and/or to have validated a BAC+3 level of study.
5th year admissions :
To have obtained 240 ECTS credits and/or to have validated a BAC+4 level of studies.
- Entrance tests will assess the candidate’s artistic and technical skills (production pipeline, professional real-time and pre-rendered 3D software). A personalized interview will also be conducted, allowing the candidate to share their motivations and explain their career goals.
- Applications must be submitted 6 months prior to each academic intake (September).
Duration of the course
- 4th year: 480 hours training
-
5th year is a sandwich course divided as follows:
- 441 hours of training
- Monthly schedule: 1 week of training / 3 weeks in the company
Teaching methods used
- Deepening concepts in Artistic Direction and putting them into practice
- Experimentation and graphic production
- Professional situation
- Professional project management, alone or in a team
Operational objectives/skills targeted by certification
4th year :
- Analyze the sponsor’s request as part of a graphic and digital project.
- Develop creative axes and graphic models.
- Manage a graphic and digital creation project.
- Produce the expected graphic and digital communication supports.
5th year :
- Analyze a request from a graphic design sponsor
- Design a graphic design project
- Develop and put into production the graphic design project selected by the sponsor
- Lead the creative and technical teams of the graphic design project
Assessment modality
Evaluation during project phases
Certification procedure
At the end of Year 4
The 'Graphic and Digital Designer' certification (Level 6 – equivalent to 3/4 years of higher education) is awarded upon successful validation of all skill blocks. The final cohort eligible for this certification is the Class of 2026 (students completing Year 4 in summer 2026).
Titre RNCP « Designer Graphique et Digital » Niveau 6 (équiv. Bac+3/4) délivré par BRASSART -certification professionnelle enregistrée au RNCP par décision de France Compétences le 18/11/2020 (RNCP 35083).
At the end of year 5 :
The 'Art Director in Graphic Design' certification (Level 7 – equivalent to a Master’s degree) is awarded upon successful validation of all skill blocks.
Titre RNCP « Directeur artistique en design graphique » Niveau 7 (équiv. Bac+5) délivré par Autograf - certification professionnelle enregistrée au RNCP par décision de France Compétences le 09/02/2024 (RNCP 38595).
In the case of partial validation, each skill block is acquired for life.
No continuation of the route / No footbridge
Results indicator(s)
At the end of Year 4(Statistics based on students who did not continue to Year 5):Rate of candidates sitting for skill validation exams: 100%Program success rate (Class of 2024): 98%Overall employment rate within 12 months (any job): 80%Employment rate in targeted profession(s) within 12 months: 75%
At the end of Year 5:Rate of candidates sitting for skill validation exams: 100%Program success rate: 97%Rate of continuing studies: 0.2%Employment rate of graduates within 12 months (any job): N/A (first graduating class in September 2024)Employment rate of graduates in targeted profession(s) within 12 months: N/A (first graduating class in September 2024)Institution’s added value: N/A (first graduating class in September 2024)Dropout rate during training: 0%Rate of apprenticeship contract terminations: 18%
+ Other indicators can be found at: https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Dates
Next Intake: September 2025
You may be wondering about the possibility of following our training courses. Contact us, so that we can inform you and guide you as best as possible: accessibilite@brassart.fr.
