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ApplyYears 4 and 5 Creative Direction
Program
Creative Direction Program (Years 4 & 5)
- Available in Aix-en-Provence, Annecy, Bordeaux, Caen, Grenoble, Lille, Lyon, Montpellier, Nantes, Paris, Strasbourg, Toulouse, Tours
- Face-to-face training (5th year sandwich course)
- Professional certification “Artistic director in graphic design” registered in the National Directory of Professional Certifications (RNCP), level 7 (Bac+5 equivalent) delivered by the Autograf organization
Creative Direction
Program
Years 4 and 5 of the Art Direction training program build on the fundamentals acquired in years 2 and 3, taking creativity, innovation and the use of new technologies even further. At the end of their 3rd year, students choose a specialization that will enable them to offer new experiences by developing the uses of tomorrow: Interactivity & Innovation or Immersive Spaces & Concepts.
Teachings
GRAPHIC DESIGN AND BRANDING
- Branding
- Graphic design
- Web design
- Sound Design
- Eco-design
- UX/UI
- Communication management
- Semiology
- Ideation & Creativity / IA
- Design - Writing
PROJECTS
- Project management and management
- Speaking techniques
- Personal branding
- Real cases and Teamwork: serving a real client, students will have to design complete communication solutions
2 specializations to choose from in 4th year:
Spécialisation Interactivité & Innovation
With this specialization, art direction students develop expertise in the creation of digital paths. They learn to imagine innovative, interactive brand experiences, designing intelligent interfaces that anticipate tomorrow’s uses.
- Iterative project management
- Digital eco conception
- UX Design
- Interface design - UI
- Data visualization / IA
- Connected objects
- Augmented reality
- Touch Design
- Use test / Quality
Immersive Spaces & Concepts specialization
Thanks to this specialization, Art Direction students will learn to design and develop a brand’s physical space. They will be trained to develop unique concepts, offering immersive and innovative user experiences.
- Project Management
- Eco conception
- Environmental branding
- Motion design
- 3D design
- Sociology / Marketing
- Video mapping
- Virtual / Augmented reality
- Holographic techniques
Professional experience
- 4th year: 2 to 4 months of internship from April to July
- 5th year: sandwich course (3 to 4 weeks at a company, 1 week at school)
The choice of alternation
During the artistic direction training, the 5th year work-study program (12 months) takes place in a communications agency, a graphic studio or with an advertiser. Each month, the work-study student spends 3 to 4 weeks in the company and 1 week at school. This formula allows the immediate application of theoretical concepts in the professional world.
Responsibilities and experiences
By forging theoretical and applied skills, students gain access to positions of responsibility with greater legitimacy. The aim is to obtain a first permanent, qualified job within a host company.
Remuneration and conditions
The training is paid for by the company (via its OPCA) and takes the form of a professionalization contract or an apprenticeship contract. The student becomes a salaried employee of the company, and is paid 80% of the minimum wage (variable according to age bracket or collective agreements in force).
Educational objectives
- Analyze a customer request and define strategic recommendations in graphic design
- Design and supervise the graphic creation of a complete brand identity (visual identity, charter, values, etc.) and communication campaigns and its variations, (website and mobile, interactive digital media, printed materials, etc.)
- Manage a graphic design studio and the team that makes it up
Prerequisites
Hold a level VI title or diploma, and/or have validated 240 ECTS credits, have a solid graphic culture, demonstrate regular practice in graphic and artistic disciplines. In addition, a motivational interview and the reasoned presentation of a personal book, composed of complete work in branding, visual communication and digital projects, condition entry into the training system.
Terms of access and duration of studies
- Application to be submitted 4 months before each school year (September)
- 4th year: 700 hours training
-
5th year is a sandwich course divided as follows:
- 441 hours of training
- Monthly schedule: 1 week of training / 3 weeks in the company
Teaching methods used
- Deepening concepts in Artistic Direction and putting them into practice
- Experimentation and graphic production
- Professional situation
- Professional project management, alone or in a team
Operational objectives/skills targeted by certification
- Analyze a request from a graphic design sponsor
- Design a graphic design project
- Develop and put into production the graphic design project selected by the sponsor
- Lead the creative and technical teams of the graphic design project
Assessment modality
Evaluation during project phases
Certification procedure
The « Art Director in Graphic Design » certification Level 7 (equivalent to Bac+5) is conditional on validation of all skill blocks.
RNCP title » Art director in graphic design » Level 7 (equivalent to Bac+5) awarded by Autograf - professional certification registered with the RNCP by decision of France Compétences on 09/02/2024 (RNCP 38595).
A validated block of skills is acquired over a period of 5 years.
No continuation of the route / No footbridge
Results indicator(s)
Rate of presentation for skills validation assessments: NC (1st graduating class in 2024)
Success rate for skills validation assessments: NC (1st graduating class in 2024)
Graduate employment rate at 12 months: NC (1st graduating class in 2024)
Rate of further studies: NC (1st graduating class in 2024)
Graduate employment rate at 6 months (overall): NC (1st graduating class in 2024)
Graduate employment rate in the targeted profession “Art Director in Graphic Design” at 6 months: NC (1st graduating class in 2024)
Value added by the institution: NC (1st graduating class in 2024)
Rate of dropouts during the program: NC (1st graduating class in 2024)
Rate of apprenticeship contract terminations: NC (1st graduating class in 2024)
+ Other indicators can be found at: https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Dates
Next Intake: September 2025
You may be wondering about the possibility of following our training courses. Contact us, so that we can inform you and guide you as best as possible: accessibilite@brassart.fr.
