Brochure
Get in touch
ApplyYears 4 and 5 Artistic Direction
Program
Artistic Direction Program (Years 4 & 5)
- Available in Aix-en-Provence, Annecy, Bordeaux, Caen, Grenoble, Lille, Lyon, Montpellier, Nantes, Paris, Strasbourg, Toulouse, Tours
- Face-to-face training (5th year sandwich course)
- At the end of Year 5: School diploma awarded by a jury of professionals.
Artistic Direction
Program
Years 4 and 5 of the Art Direction training program build on the fundamentals acquired in years 2 and 3, taking creativity, innovation and the use of new technologies even further. At the end of their 3rd year, students choose a specialization that will enable them to offer new experiences by developing the uses of tomorrow: Interactivity & Innovation or Immersive Spaces & Concepts.
Teachings
GRAPHIC DESIGN AND BRANDING
- Branding
- Graphic design
- Web design
- Sound Design
- Eco-design
- UX/UI, AI Optimization
- Communication management
- Semiology
- Ideation & Creativity with AI
- Design - Writing
PROJECTS
- Project management and management
- Speaking techniques
- Personal branding
- Real cases and Teamwork: serving a real client, students will have to design complete communication solutions
2 specializations to choose from in 4th year:
Spécialisation Interactivité & Innovation
With this specialization, art direction students develop expertise in the creation of digital paths. They learn to imagine innovative, interactive brand experiences, designing intelligent interfaces that anticipate tomorrow’s uses.
- Iterative project management
- Digital eco conception
- AI and Augmented reality
- UX Design
- Interface design - UI
- Data visualization and IA
- Connected objects
- Augmented reality
- Touch Design
- Use test / Quality
Immersive Spaces & Concepts specialization
Thanks to this specialization, Art Direction students will learn to design and develop a brand’s physical space. They will be trained to develop unique concepts, offering immersive and innovative user experiences.
- Project Management
- Eco conception
- Environmental branding
- Motion design
- 3D design
- Sociology / Marketing
- Video mapping
- Virtual / Augmented reality
- Holographic techniques
Professional experience
- 4th year: 2 to 4 months of internship from April to July
- 5th year: sandwich course (3 to 4 weeks at a company, 1 week at school)
The choice of alternation
During the artistic direction training, the 5th year work-study program (12 months) takes place in a communications agency, a graphic studio or with an advertiser. Each month, the work-study student spends 3 to 4 weeks in the company and 1 week at school. This formula allows the immediate application of theoretical concepts in the professional world.
Responsibilities and experiences
En se forgeant des compétences théoriques et appliquées, l'étudiant accède à des postes à responsabilité́ avec davantage de légitimité́. L'objectif est d'obtenir un premier emploi pérenne et qualifié au sein d'une entreprise d'accueil.
Remuneration and conditions
La formation est prise en charge par l'entreprise (via son organisme paritaire agréé - OPCA) et prend la forme d'un contrat de professionnalisation ou d'un contrat d'apprentissage. L'étudiant devient salarié de l'entreprise et bénéficie à ce titre d'une rémunération à hauteur de 80% du SMIC (rémunération variable selon sa tranche d'âge ou des conventions collectives en vigueur).
Educational objectives
- Analyze a customer request and define strategic recommendations in graphic design
- Design and supervise the graphic creation of a complete brand identity (visual identity, charter, values, etc.) and communication campaigns and its variations, (website and mobile, interactive digital media, printed materials, etc.)
- Manage a graphic design studio and the team that makes it up
Prerequisites
- Year 4 Admission: Applicants must have successfully completed 3 years of higher education (equivalent to 180 ECTS credits)
- Year 5 Admission: Applicants must have successfully completed 4 years of higher education (equivalent to 240 ECTS credits)
- Entrance tests will assess the candidate’s artistic and technical skills (production pipeline, professional real-time and pre-rendered 3D software). A personalized interview will also be conducted, allowing the candidate to share their motivations and explain their career goals.
- Applications must be submitted 6 months prior to each academic intake (September).
Duration of the course
- 4th year: 480 hours training
-
5th year is a sandwich course divided as follows:
- 441 hours of training
- Monthly schedule: 1 week of training / 3 weeks in the company
Teaching methods used
- Deepening concepts in Artistic Direction and putting them into practice
- Experimentation and graphic production
- Professional situation
- Professional project management, alone or in a team
Operational objectives/skills targeted
- Experiment and develop creative solutions at the forefront of innovative and sustainable brand enhancement projects.
- Analyze the request and define the creative strategy and experience design for the brand enhancement project.
- Develop the creative proposal for the project in line with the brand's strategic vision.
- Lead the brand enhancement project and manage the creative teams.
Assessment modality
Evaluation during project phases
Certification awarded upon completion of the program
At the end of year 5 :
The success of the program is conditioned upon the validation of the targeted skills.
School diploma awarded by a professional jury.
Results indicator(s)
At the end of Year 5Rate of candidates presenting for skills validation exams: 100%Program completion rate: 97%Rate of continuing studies: 0.2%Graduate employment rate at 12 months (any job): 78%Graduate employment rate in the targeted profession(s) of the program at 12 months: 73%Institutional value added: +2Rate of training interruptions: 0%Rate of termination of apprenticeship contracts: 18%
+ Other indicators can be found at: https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Dates
Next Intake: September 2026
You may be wondering about the possibility of following our training courses. Contact us, so that we can inform you and guide you as best as possible: accessibilite@brassart.fr.
